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Author: Kevin Leahy

CEDR Master the at of selling and success will follow

Master the Art of Selling and Success Will Follow

Selling is the art of closing the deal and the livelihood of your business. As a business owner, you are always selling. To sell, you must believe in your product or service, and believe in yourself. Envision the selling process like a pyramid with steps, each layer building on the foundation of the prior step…

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CEDR What is the lifetime value of a customer

What is the lifetime value of a customer?

In this era of transactional business, attention must be paid to the importance of securing and maintaining a lifetime customer. Simply put, the lifetime value of a customer is a calculation of how much your customers will spend, how often they will buy and over what period they will be shopping at your business…

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CEDR Hiring and training tools for your business

Hiring and training tools for your business

Some people just don’t like managing or supervising people. Others seem to have a knack for it and enjoy it immensely. Can the art of managing people be learned or is it something we are born with? Like most skills, it can be learned. Most small businesses start out with the founder personally doing just about everything…

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Kevin
Kevin has extensive experience in retail, having served 18 years as a senior executive at a national chain with more than 75 stores, as a retail store owner and partner in a national franchise.
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